Direct Mail Is Not DEAD!!

Determining the True Return on Investment for Marketing Efforts.

 

Marketing is going through a renaissance, with practices maximizing their online spending for an internet presence, website, SEO, mobile applications, Facebook, linked in, twitter, email, texting, blogging.  Although internet is a needed strategy in your marketing plan, I was left reflecting on past tried and true methods that worked in the past and to research where they fit into to North American dental practices.

The findings are very interesting and prove that, although direct mail is down 25%, it still reaps a return on investment that shouldn’t be forgotten.

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