Tips on choosing a domain name

1. K.I.S.S.
Refer back to the old adage that your Grandmother used to tell you; Keep It Simple Stupid. Same rules apply when creating a domain name. You want to choose something that represents your practice but is easy for patients and visitors to remember.

When creating your domain name keep in mind these rules when it comes to characters:
-Domain names can only contain letters, numbers and hyphens
-You can not in include symbols or spaces
-Domain names are not case sensitive

3. Dot What?
Can someone in the class please tell me what a domain extension is? …. I didn’t think so! Domain Extensions are rarely considered until you are prompted to select one upon registering your domain. I am referring to .com, .ca, .org, .net, etc. The most commonly used extension for business is .com. If you are unsure which to pick I would suggest going with .com as it is well-known and will come to mind first for most people.

4. Are two domains better than one?
It’s not a bad idea to register multiple domains and point them to the same website. You can use the same domain name and choose different extensions such as and This will avoid a someone else purchasing the same domain or having to worry about people remembering your domain extension.

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