Direct Mail Is Not DEAD!!
Determining the True Return on Investment for Marketing Efforts.
Marketing is going through a renaissance, with practices maximizing their online spending for an internet presence, website, SEO, mobile applications, Facebook, linked in, twitter, email, texting, blogging. Although internet is a needed strategy in your marketing plan, I was left reflecting on past tried and true methods that worked in the past and to research where they fit into to North American dental practices.